Not too long ago I began my ROI certification with the ROI Institute. There, I learned probably some of the best instructional design, even organizational development, skills I'll ever need to use. The way I see it, many organizations have training as an under-utilized necessary but dubious department. Really, if you could press them and they would be honest, I bet in many companies you'll find it as a "necessary evil," or a black hole of money/spending, or a department in the wild with no ... Read More
Your Brand Is Not Yours: Branding and Customer Service
In this world of Web 2.0, even with the companies lagging behind in 1.0 or NO.0, your brand no longer belongs to you. I remember when I was in college, I went to work at a "company" and we sat through a 2-hour seminar on how we are now representing them to everyone regardless of where we go and how we act. With technology like The Flip, that can be "shot" and almost immediately uploaded on YouTube, "your brand is no longer yours." The brand now is its reputation. It is now an intricate, complex ... Read More